We kick off brand development with an interactive, comprehensive (and fun) branding workshop.
Thinking of developing your own brand?
Brand development is both an art and a science. And without the right process and expertise, it’s easy to lay the wrong foundation and end up missing the mark.
You lack brand expertise on your team
You can quickly burn time and money
You have many stakeholders to appease
The Brand Development Workshop is your ticket to a clear brand strategy
We live and breathe tech and SaaS, and we’ve noticed patterns in what companies like yours often struggle with. So we built a solution to help you get the clarity you need to win.
Connect the dots
The branding workshop helps bridge the gap between your business plan and your marketing strategy, ensuring your team is clearly aligned with your goals.
We provide a graphic recording of the workshop, which translates our real-time discussion into visuals to solidify concepts and ideas as they emerge.
Get on the same page
Our brand strategist steers your team through a structured conversation, drawing out key information and ideas that will help inform your brand development.
Lay your marketing foundation
The information we gather during the Brand Development Workshop helps clarify your target audience and forms the foundation of your marketing plan.
Clarify your culture and values
We encourage everyone to give input on company culture and values. This helps our teams align on what makes your business a great place to work and to do business with.
Move forward with confidence
The clarity you’ll gain in the workshop (and throughout the brand development process) will provide confidence for future marketing investments.
The Brand Workshop forced us to go deep. The Tiller team raised important, challenging issues to understand our business, vision, and opportunity. It has been so valuable and efficient working with a partner that actually understands our business.
What to expect from your
Before the workshop
We’re hard at work behind the scenes, researching and preparing to deliver the maximum value possible to you and your team.
- We review your industry, competitors, and other relevant content
- We prepare an agenda ahead of the workshop so your team can come prepared
During the workshop
The workshop is an interactive, facilitated discussion between your team and ours. Typically our team will consist of a brand strategist, resident artist, creative director, and copywriter. And you can invite as many team members as you’d like to participate.
- Option of digital or face-to-face workshop. Our resident artist offers digital or paper graphic recording
- The face-to-face workshop takes place in one, half-day session (4 hours)
- The digital workshop is typically broken into two sessions (2 hours + 2 hours)
After the workshop
Our team pores over all of the valuable information gleaned from the workshop and uses it to define your core brand elements. We present an initial slide deck draft for your feedback and then go through 1 to 3 rounds of revisions to get it just right. This deck is essentially the DNA of your brand in a single document, so it can also be provided to your stakeholders and marketing and communications teams to build and execute external communications.
- Deliverables include a custom-designed brand development slide deck and graphic recording (digital or paper)
- After the workshop, you’ll be able to apply what you’ve learned to your marketing, brand identity, and website