You invested heavily in product engineering – not so much on design
Customers need more than a functioning product, they need stunning design and a frictionless experience that feels almost effortless.
UX Design
We create user experience (UX) design that produces positive reactions from your users as they navigate your product.
Product not getting the results you expected?
Most issues we see with product traction are related to poor user experience.
You have a capacity or expertise issue
If you don’t have UX designers on your team, or you have them but they’re already at max capacity, you might need an external partner to fill in the gaps.
Your demos aren’t converting into paying customers
You might have a high conversion rate on your website – lots of demos or free trials. But if prospects are disappointed with your product UX design, they either won’t buy or will drop off soon after purchase.
Your competitors’ user experience is better than yours
With so many options on the market, customers have the pick of the litter. If your product’s going to get ahead (and stay ahead), there’s no room for poor UX.
Strong UX design is critical to product success. We help you get it right.
We’re passionate about creating positive user experiences. Whether you’re looking to fully outsource or just need an external perspective, we’re ready to go.
Collaborative approach
We communicate with your head of product or your product engineers to establish and maintain alignment on requirements, priorities, and timelines.
Product expertise
We work with your team to create a UX prototype, help with user testing, and execute product design.
End user focus
We design with your end user in mind to ensure your product gains traction and drives your business forward.
We feel like we have our own virtual Product/Marketing team aligned directly with our objectives and priorities, and committed to our success.
Here’s how we approach UX design
We never go in blind, but start every product with a strategic design thinking and planning phase. Then we dive into execution to bring the vision to life.
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We kick off UX design services by looking at the core business drivers, the problem you’re trying to solve, and any potential challenges we might face.
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Functional requirements outline your product features – the must-haves (e.g. chat) and the nice-to-haves (e.g. chat emojis). It also includes any technologies we’ll include.
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User stories are simplified expressions of your users’ goals. They provide clear information to guide our design decisions so your users can always find what they need.
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As a UX design agency, we create user journey maps (often using step-by-step flowcharts) to inform how users navigate your product.
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These are useful ways to represent the digital experience. Wireframes are effectively low-fi blueprints while prototypes are clickable expressions that simulate the user journey and interactions.
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We work with a select group of users to test at the prototype stage and make necessary tweaks to the user flow before we build out features. Once live, we can employ A/B and usability testing based on learnings from heat mapping and analytics.