What are backlinks?

Backlinks are links from one website to another. Backlinking is an important factor for SEO that can help improve domain authority and search ranking. Simply put, backlinks prove to Google that you have high-quality content that others deem worthy of mentioning.

Why are backlinks important?

Google considers backlinks to be positive ranking factors, especially if the links come from a trusted site with high domain authority. The more backlinks that exist to your website, the more it signifies to Google that your website is credible and trusted by others.

Improve SEO and SERP rankings

Backlinks help to build your site’s domain and page authorities. As Google crawls your website and various pages, it looks for backlinks that serve as a vote of confidence for the credibility of your content. More backlinks, more credible content, better page ranking for relevant search queries.

Increase web traffic

Backlinks provide another way for people to find your website, thus making it a source of free traffic. They serve a similar purpose to paid advertising, by attracting web visitors to your website from a different location rather than only through an organic search.

How to do backlinks

Here are a few strategies that can help you increase the number of backlinks leading to your website.

Request a link

Look for popular websites that share content relevant or complementary to your content. Reach out to the site owner and let them know that you have content that might add additional value to their content piece. A simple way to start this process is to look for blog articles that list a variety of companies or resources that are relevant to your offering. If a link is added to your website, you gain the benefit of off-page SEO, and the other website owner adds additional value to their content.

Fix broken links

Identify broken links on websites with relative content. Then contact the website owner and let them know that the link is broken. A tactful conversation might just earn you a backlink of your own as a replacement to the broken link you identified. There are a variety of SEO tools you can use to help you identify broken links (e.