On-Page SEO

What is on-page SEO?

On-page SEO is the practice of optimizing web page content to improve organic search traffic and boost search engine rankings. It includes strategies such as keyword research and implementation, writing title tags and meta descriptions, adding content headings, internal linking, and more.

On-page SEO is an effective strategy for improving the search rank of web pages, increasing organic search traffic, and ultimately earning more conversions. On-page SEO factors also improve user experience by ensuring content is relevant, well-organized, and easy to navigate.
Note that on-page SEO strategies inevitably change over time, so it is important for marketers to stay current and up to date on the latest on-page SEO factors.

On-page SEO factors

There are many factors to consider for on-page SEO, but here are a few of the most common high-value factors to consider:

  • Keyword research and content optimization
  • URL optimization
  • Internal linking
  • Image optimization and alt text
  • Title tags & meta descriptions
How to improve your on-page SEO

On-page SEO factors are worth any time and effort required to implement them because they can directly influence your search rankings, organic website traffic, user experience, and ultimately website conversions.

Here are a few high-value on-page SEO factors you can implement on your website to attract more website visitors and help search engines understand and rank your content.

1. Create high-quality content

All content on your website should be clear, relevant, and valuable to the reader. Web copy should be well-written and structured in a way that is easy to understand and easy to digest.
While it can be tempting to stuff content with keywords in an attempt to boost search engine rankings – don’t. The most effective content (content that gets shared and re-shared and drives more traffic to your website) is created with real people in mind, not search engines.

2. Optimize URLs

Effective URLs are indicative of the content on a page. Instead of using a default URL filled with random letters and numbers, include the targeted keyword and foc