Search Engine Optimization

What is SEO?

Search Engine Optimization (SEO) refers to the practice of optimizing your website to increase the quantity and quality of your traffic via organic search engine results. Organic search traffic is traffic that occurs naturally through search rather than through paid advertising.

 

How does SEO work?

SEO is an essential marketing strategy that improves page ranking with search engines. Since Google is the dominant search engine in the world, we’ll discuss SEO in the context of Google.

SEO ensures your website content is visible and crawlable by Google. There are many ways to optimize a website including on-page SEO, off-page SEO, and technical SEO.

On-page SEO includes strategies such as keyword research and content optimization, internal and external linking strategies, title, tags and meta descriptions, and more. These strategies are mostly executed behind the scenes, but can drastically improve page ranking and user experience. Off-page SEO includes strategies such as content marketing, link building, guest blog posts, and third-party directories.

Technical SEO encompasses items such as page speed, semantic HTML, creating and submitting an XML sitemap, installing an SSL Certificate, and more.

All three of these SEO strategies work together to improve the overall quality and effectiveness of your website with the purpose of improving your website’s visibility on the Search Engine Results Page (SERP).

Google uses a unique algorithm to determine which websites and pages contain high-quality, relevant information. The algorithm is said to be an intensely complex process of crawling your content and evaluating its relevance.

The algorithm takes all kinds of factors into consideration – from your site’s loading speed and its degree of mobile-friendliness to how many keywords you use and how much unique content you have. Google regularly updates and refines its algorithm, so i