Customer experience is the sum of all interactions a customer has with your brand throughout the customer journey, both direct and indirect.
A 5-second test is a form of usability testing that tests how effectively a message is communicated through design.
Brand development is the continuous process of defining, refining, and testing your overall brand strategy.
Brand equity is the value a company gains from a consumer’s positive perception of their brand compared to a generic equivalent.
Brand guidelines outline the tools, defined rules, and standards for communicating your brand.
Brand identity guides the visual elements that distinguish your brand in a sea of competitors.
Branding is the process of creating a uniquely identifiable company or product and promoting it via marketing and advertising. It includes the name, logo, and overall design.
Graphic designers manage the visual identity of a brand from the logo to the colour palette to the illustrations. Graphic design is often used in a wide range of marketing materials.
Logos imbue your brand’s overarching messaging, feeling, or story within one graphic or glyph.
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