User Interface (UI) Design

What is user interface (UI) design? 

User interface (UI) design is essentially what a user sees and what they click on. It encompasses the visual aspects of a website or app as well as how the user interacts with them. Great UI makes for a visually stunning website, but it also ensures a website is accessible and easy to use. UI elements are the building blocks of interfaces and software, they can include buttons, dropdown menus, sliders, toggles, and more. 

UI vs UX? 
  • UI (user interface) refers to any digital element the end-user interacts with. This includes everything from sounds to dropdown lists to fillable forms, to buttons. 
  • UX (user experience) refers to how UI’s digital elements positively or negatively influence the user’s experience or interaction with the product. UX designers research, test, and refine product navigation and user journeys to improve accessibility, ease of use, or overall aesthetic. 
The importance of UI

Your product might be fully functional, but if you don’t nail the visual components, your customers may still have a poor experience.

Improper visual hierarchy

Without clean and digestible UI design, users can struggle to find the information they need. Simply put, it’s not effective. 

Low credibility 

People equate good-looking products with high-quality products. The opposite is also true. Poor UI design is often interpreted as a poor quality product.

Visually unappealing 

 If your product UI design looks amateur compared to your competitors, you’ll be hard-pressed to attract and retain customers. 

Incohesive branding 

UI design influences how your brand is