What is usability?

Usability is the degree of ease a user has when using your website or product. For the purposes of this article, we will discuss usability related to websites.


Why is usability important?

The more effective, efficient, and user-friendly a website is, the more satisfied the users will be.
Imagine if one of your customers cannot easily access, navigate, or engage with your business on your website. This doesn’t build trust in the reliability of the product or service you offer. In fact, poor usability has the opposite effect. Users will likely leave your website and find a competitor whose website is much easier to use.

How to design for optimal usability

When creating a website, it’s important to design with usability in mind. Ensure all user interfaces are easy to use and don’t add any friction to the user’s journey through your website.

To design for optimum usability, consider your design flow as a whole and continually ask if there is a way to make it more user friendly.

10 tips to help you optimize for usability
  1. Have a clear understanding of your customer goals and communicate them to your team to ensure everyone is aligned.
  2. Whenever possible, try to avoid highly technical terminologies that may confuse or alienate users.
  3. Follow web design best practices.
  4. Make sure that designs are user-friendly and easy to navigate.
  5. Address any broken or incorrect links to make sure users can easily locate the article, attachment or page they’re looking for.
  6. Make your forms easy to fill out and ensure the calls-to-action are relevant to the forms.
  7. Ensure content is clear, concise and organized.
  8. Include status errors, so if a user encounters an issue on your website you can notify them on how the errors will be addressed or fixed.
  9. Provide users wi