Why is web design important?
Your website is your company’s most valuable digital asset. It’s like a 24/7 storefront advertising on your behalf. And, like a storefront, it can make a positive or negative impression on your users.
Effective web design is crafted with your user in mind and takes into consideration the kind of visuals they will enjoy and respond to, the content they want or need to see, and the type of user journey ideal for them to follow throughout the website.
When done well, web design helps convert prospects into customers. But done poorly, without a focus on the needs of the end-user, web design can turn people off of your brand and cause them to look to a competitor instead.
Common web design pain points
The website looks great, but it isn’t getting results.
You can have a visually stunning web design, but still have high bounce rates and low session duration. You’re not getting the qualified leads and conversions you need.
The website looks terrible, and it’s hurting the brand.
Your website is your 24/7 brand ambassador. An outdated or poorly designed website can have damaging effects on user experience, price expectations, brand trust, and credibility.
A templated website is limiting growth.
Off-the-shelf templates might appear to be less expensive, but they end up costing you in the long run. A slow-loading site. Less effective design. Missed conversions.
Website design vs website development
Although two distinctly separate disciplines, web design, and web development