Website Footer

What is a footer?

A website footer is the band of content at the very bottom of each page on your website. Footers are often undervalued, but they play an important role in the user journey. Similar to the primary navigation located at the top of each page, footers provide users with a consistent point of reference that can be accessed no matter where they are on your website.

The importance of footers

Many studies have shown that if a web user is unable to find a certain page in the primary navigation, they will scroll down to the footer to find it next. This is especially important for very deep websites that may require more complex menu systems in the primary navigation.

While it isn’t necessary to include every page of your website in the footer, doing so can be a useful SEO strategy. By listing your pages in the footer, you can incorporate relevant keywords on every page of your website.

Footers are also home to key information like company contact details, which should be easily accessible to your users at all times.

What to include in a website footer

There is a wide range of content that can be included in your website footer, and what you choose to include should be dictated by the goals of your website. For example, if you’re trying to increase the number of conversions on your website via a “Book Demo” button, you might consider including a call to action in your footer. If you have a deep website that can make it challenging for users to locate certain pages, you might want to list out all of your pages within the footer.

Though not exhaustive, here is a list of the most common footer elements.

  • Contact information – this can include details like phone number, email address, physical address, and map
  • Page navigation – listing all or certain pages of your website in the footer can make it easier for users to find the page they’re looking for. Listing page names can also improve keyword inclusion
  • Sitemap – linking your sitemap in the footer enables Google to crawl your website more effic