Meet Directive

Directive Consulting is an elite SEO agency providing SEO, PPC, content marketing, and social media services that deliver ROI.

Why now?

Directive had established themselves as a trustworthy brand, but they weren’t attracting the global audience or the enterprise-level clients they wanted to work with. So they decided to rebrand. They hired Tiller to help them find visual branding that would distinguish them from start-ups in the market, communicate their experience and expertise, and attract higher-tier clients.

The project objectives

  • A new logo and website that would attract the right clients
  • Design that felt “sophisticated” and “timeless” without sacrificing accessibility or readability
  • Clear brand guidelines to facilitate an easy hand-off to Directive’s internal design team

What Tiller provided

  • Brand Identity
  • Web Design
  • Web Development
We look and sound so good! I’m still in shock at how smooth this process was. Tiller has been one of the best partners I have worked with for a website rebranding. Their approach and talent speak for themselves.
Hannah Mans
Hannah Mans
Director of Marketing, Directive Consulting

Taking the brand up-market

As Directive grew and began to attract more enterprise clients, the brand needed to grow too. We set out on a mission to elevate their brand to feel more premium than standard and empower their team to reach up-market customers around the globe.

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Developing a brandmark

We explored a wide variety of options for the brandmark, trying to find just the right balance of simplicity and class. The arrow symbolizes leadership and direction, and speaks to the results Directive leads its customers to.

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Crafting the visual assets

A key goal of our engagement was to build a brand that could be successfully handed off to Directive’s internal team. With this in mind, we created a robust set of visual assets including a wide range of image styles, patterns, icons, and illustrations, where each asset was cohesive with the new brand.

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The impact

The goal of the rebrand had always been to decrease unqualified leads in Directive’s sales funnel and attract a higher tier of clients. With our help, Directive realized that goal.

Six months after they launched their new website, their bottom-of-the-funnel conversions had decreased by 52% due to SMBs naturally filtering themselves out, and they were attracting more of their ideal clients—mid-market and enterprise-level clients. And by filtering out more unqualified leads, they were able to increase their revenue by 12% in the first quarter post-launch.

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I’ve had the pleasure—and the headache—of being part of multiple rebrandings. This one, I can truly say, was a pleasure. This was the smoothest rebranding I’ve ever been a part of.

Hannah Mans
Director of Marketing, Directive Consulting

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