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Poor diet is the leading cause of death and disease, and a key driver of escalating health care costs. Tangelo is the first food-as-medicine platform for organizations to run and scale food prescription programs that help improve the health of communities around the United States.

The challenge

Communicate a new way of approaching an old problem - digital food stamps and healthy food delivered right to your door.

Tangelo’s objective for their website was to increase the number of app downloads and signups. In order to attract more funders, they needed to identify more people with a need for healthy food. As more funders join, so does the capacity to serve people in need. But for Tangelo to increase their user-base, they first had to eliminate confusion about how the program worked as well as their relationship with partners. Clear messaging Рthrough both their brand and website Рwas a critically urgent need.

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  • Naming
  • Brand Development
  • Brand Identity
  • Copywriting
  • Web Design
  • Web Development
  • Product Design
See the website in action.

Launch Site

The solution

Foundational brand and web design with clear and targeted messaging.

The key leaders at Tangelo flew to Calgary for a three day