Welcome to the Tiller Glossary, your inside track to understanding concepts and jargon related to
branding, design, development, marketing, and more.
Term of the day
CMYK stands for the four primary ink colours used in full-colour printing: cyan, magenta, yellow, and black.
Featured terms
Brand strategy involves translating your technical offering into a clear value proposition and backing it up with a messaging framework and brand personality you can own.
Graphic designers manage the visual identity of a brand from the logo to the colour palette to the illustrations. Graphic design is often used in a wide range of marketing materials.
Conversion rate optimization (CRO) is the exercise of increasing the number of website or mobile app users who perform a desired action.
Logos imbue your brand’s overarching messaging, feeling, or story within one graphic or glyph.
Brand development is the continuous process of defining, refining, and testing your overall brand strategy.
An application programming interface (API) connects the flow of data between two or more computers or software applications. In other words, API integrations allow your programs and devices to talk to each other.
Backlinks are links from one website to another. Backlinking is an important factor for SEO that can help improve domain authority and search ranking.
Off-page SEO is a search optimization strategy that happens outside of your website. Factors include link building, social media shares, Google reviews, and more.
Content marketing is a form of online marketing that includes infographics, web pages, educational articles, podcasts, webinars, videos, and e-books.
Customer experience is the sum of all interactions a customer has with your brand throughout the customer journey, both direct and indirect.
A minimum viable product (MVP) is an early version of a product that is launched into the market with just enough features to attract early customers and begin collecting valuable information.
Term of the day
CMYK stands for the four primary ink colours used in full-colour printing: cyan, magenta, yellow, and black.
